Output growth of exactly hard and soft cheese is natural, since in this category the percentage of imports was the highest. The volume of hard cheese production in 2014 increased by 25,4 % compared to 2013. The largest volume of hard cheeses produced Tatarstan, The Voronezh oblast, the Rostov region and the Perm region [1; 4]. The Republic of Mari El is adequately represented in this niche by CJSC “Sernur cheese factory”. Over the past ten years, the company technologists had training abroad, trying to learn tricks of the trade. And now they really have something to be proud of. What else is important: the factory is in today's trend of the cheese industry in Russia – the production of unique varieties of cheese under its own brands. Here are some examples of competitive products, applying for import substitution, produced at the factory: the “Soft” of goat milk, the “Marcental-Tourne” of goat milk (which won gold medals in the annual international exhi-bition Prodexpo in 2015), the “Maasdam” is a semi-hard Dutch group cheese, the “Sernursky Ricotta” is a soft Italian curd cheese, the “Sernursky Haloumis” [2; 5].