Flower business relates to the retail sector and it is the last link in the chain from the producer to the buyer. Now it is going through hard times, and it is directly related to the global crisis in the economy. Always first in such cases, demand on the flowers, which act as a kind of barometer of public welfare, falls. If the pre-crisis 2008, Germany bought at the Dutch auctions to 30 % of all the flowers in the amount of 1514 billion euros, Russian – just 3 % – to 152 million euros. This is more than all the Swiss spend on flowers – 125 euros per year, per capita, the Dutch themselves – 86, Germans - 84, and the Russians - 6 (along with the Romanians). Netherlands is one of the main suppliers of flowers to the world market. Sales of products in the Netherlands is carried out by 15 auctions. It is sold 1 million tulips and 3 million roses per hour. Hence flowers are sent around the world, including in Russia. Recently, however, there is a tendency delivery of flowers directly from producing countries, bypassing the Netherlands. The largest Russian importers of cut flowers are of “Spartan” and LLC “Prestige Consulting”. Thus, we can make a logical conclusion that the possibility of development of the Russian flower market are large enough.