Abstract. High-quality and safe products of animal origin are more and more in demand by consumers. The modern approach to organizing the processes of keeping, growing and feeding farm animals and poultry is aimed at obtaining organic products with a minimum content of chemicals that can have a negative effect on the human body. The meat sector of industrial poultry farming provides the main percentage of the population's food basket with meat products and is one of the most priority livestock sectors due to the short-term process of poultry rearing. The high productivity of poultry is largely due to the use of chemicals in the process of growing poultry, the action of which is aimed at increasing live weight and the formation of persistent immunity. As a result, such chemicalization leads to the emergence of a threat of obtaining unsafe products for humans. Organization and implementation of organic animal husbandry will allow for partial replacement of feed antibiotics and hormonal preparations used in poultry farming, thereby unloading products from residual amounts of chemicals. The main goal of organic poultry farming is to balance the feeding of poultry, through natural feed, including through the use of non-traditional feed additives. The study of the use of biologically active additives in poultry feeding, both in traditional and non-traditional ways of keeping poultry requires a systematic approach and deeper study. This article reflects the results of research on the effectiveness of the use of dietary supplements of plant origin and on the basis of succinic and fumaric acids in industrial poultry farming. The issues of the influence of additives on the indicators of poultry productivity have been studied. With the addition of the studied additives to the diet of broiler chickens, an increase in the safety of the livestock and in poultry live weight by an average of 15 % was noted, depending on the type of additive.