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Title article: ANALYSIS OF THE FACTORS OF COMPETITIVENESS FORMATION OF A COMMERCIAL BANK
UDC: 339.137.2
Section: ECONOMICS
Authors: Emadakov Roman Yu.
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The study of the issues of formation and ensuring the competitiveness of the enterprise (organization) and products, without exaggeration, is a constantly relevant topic of scientific research. Time and being changing in it always bring something new both to the content and understanding of these studied objects, as well as to their various applied aspects. New types of products (works, services) appear; consumer preferences, patterns of consumer behavior and perception, strategies and tactics of competition, sources of competitive advantages, factors and “standards” of enterprise competitiveness are changing. Purpose. Analysis and systematization of the factors of competitiveness formation of a commercial bank. Materials and methods. The study is implemented in the framework of the system-dialectical methodology. The main research technique is a monographic analysis, the results of which synthesize author’s assumptions and suggestions. The results of the study. A special area of scientific research is the development (refinement, detailing) of the relevant systems of factors of competitiveness formation for certain types of products and enterprises (organizations) of various industries (types of economic activity). The development of this area of scientific research should naturally include the identification of specific features, which will arise both at the level of the studied objects themselves, and at the level of their environment and, thus, characterize them. This article presents a variant of the practical application of the system of factors of competitiveness formation of an enterprise (organization) by the example of the organization of the banking sector – a commercial bank. Various factors that may affect the formation of the competitiveness of a commercial bank are identified, described and critically analyzed. The structuring of the factors of competitiveness of a commercial bank was carried out. The construction of a logical-functional model characterizing the interdependence between different groups of factors of competitiveness formation of a commercial bank is carried out. Conclusion. The system of factors of competitiveness formation of a commercial bank developed and presented in this publication has the character of a “first approximation” to the study of this subject area and will need appropriate detailing by types of business models of commercial banks.

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