Interest in herbal remedies has grown significantly in recent years. It is safer and more physiological for the human body than the usual modern medicine synthetic additives. Herbal drugs are most widely represented in flavonoids. Dihydroquercetin (DHQ) is the most important representative of this class of compounds. It has a high degree of biological activity, providing a lot of positive effects on metabolic reactions and dynamics of different pathological processes. Development of meat products involves the use of environmentally friendly, dietary poultry and adding dihydroquercetin will contribute to a significant reduction in the formation of oxidation products. Conse-quently, the storage period of products will be significantly increased due to the high antioxidant activity of the drug, and biological value of products will also increase. The use of DHQ in the product formulation of poultry would help to give them the functional orientation, and will create conditions for the prevention of a number of diseases, due to a number of unique features of the product, which in addition to a high antioxidant activity, has capillary-tread, anti-inflammatory, radioprotective, detoxification and hepatoprotective properties.